Senior Employer Brand Specialist

Full Time | Bangalore City, KARNATAKA | about 1 month

Job Summary

Full Time
Bangalore City
Groupon

Job Description


We are all about local heart making a global impact. Can you make that clear to prospects and candidates around the world?

Are you interested in participating in global projects and growing your impact via Groupon's brand around the world?

Groupon is a growing leader in ecommerce marketplaces, connecting consumers with merchants anywhere anytime. We are building the future of local business and together impact the lives of 49MM+ people and merchants who use our tools every single day. With thousands of employees across 15 countries, we operate at a global scale but still maintain a culture that inspires innovation, rewards risk-taking, and celebrates successes. If you want to take more ownership of your career, you're ready to be part of Groupon.

The global Employer Brand team is all about local heart and global impact. Through storytelling, marketing, evangelizing, and consulting we drive toward our mission of making Groupon an employer of choice. We know the power of strong teams and recognize that everyone can participate in hiring top talent. Every employee is a potential brand ambassador and we want to activate everyone across the globe to help us share the story of what it’s like to work at Groupon.

As a Senior Employer Brand Specialist, your mission will be to help our recruiting teams in India hire Tech and Shared Services talent by making our brand promise clear to our prospects and candidates. You will work on projects big and small to develop and create strategy then implement campaigns and get into the details. In this role, you’ll write profiles, shoot and edit videos, craft print and digital content, develop regional campaigns, staff event booths, build websites, and be a champion of all items relating to our employer brand in India.

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and obsessed with helping local businesses thrive. Sound compelling? We’d like to hear from you!

You’ll spend your time on the following:

  • You will think and act strategically to translate Groupon’s employer brand and EVP to our local India markets, positioning us as an employer of choice

  • Craft engaging content ranging from blogs to social media to video in order to increase brand awareness

  • Take ownership of various tools and programs related to India to extend the brand’s reach, such as our People Blog, Glassdoor, and social media

  • Partner with recruiters to deliver highly-targeted engagement campaigns to drive interest in (and applications to) Groupon jobs

  • Build and maintain trust and influence with marketing, communication and engineering teams

  • Perpetually iterate and improve any number of tools and resources to help recruiters in their mission to engage prospects and pitch the Groupon brand

  • Provide measured, accurate analysis and feedback to allow the recruiting teams to scale and achieve operational efficiencies where possible

  • Drive awareness of Groupon as a serious player in STEM (science, technology, engineering and mathematics), with specific focus on diversity, through external events and engagement such as conferences, seminars and careers fairs

  • You will create efficiencies in all areas of financial planning through meticulous vendor management to ensure maximum value for Groupon

We’re excited about you if you have:

  • College degree

  • 6-9+ years in employer branding, digital marketing, content marketing or social media marketing

  • You have experience distilling concepts and presenting them to new audiences in a way that drives adoption and execution

  • You have video editing experience, with portfolio or meaningful samples

  • Strong organizational and project management skills

  • Meticulous attention to detail has delivered results while juggling multiple projects

  • Bonus points if you have worked in Wordpress (or similar CMS) to create, edit, and manage content for external consumption

  • Role is based primarily out of Bangalore, but up to 15% travel may be required

For your application:

When applying, please include a sample of your video editing work within the Experience section of your Workday application—this could be a link to YouTube, Vimeo, personal portfolio, etc. Your video editing sample will provide us with insight into your ability to distill video content into a cohesive story. Video will be a major focus for us in 2019, so we look forward to reviewing your work.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news . Plus, be sure to check out the values  that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members  and learn more about our employee resource groups . If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.


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